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6 Ways to Track Your Linkbait Success
After you’ve created stellar linkbait content, tracking its success becomes imperative, but given the variety of links and ways to share content, it can be difficult to assess link building efforts....
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Citation Consistency: The Key to Local Search Rankings
It’s not all that uncommon to encounter varying degrees of local search cleanup as part of any campaign. Odds are a business’ name, address and phone number (NAP) has changed for any number of reasons...
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Big Data: How Smart Companies are Transforming Marketing Strategies
I’m sure you’ve heard of Big Data before, but besides looking up its meaning on Wikipedia, how far did you go to understand why it’s actually really important for you and your business? The web is...
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Devil’s in the Data: Scientists of Search Trading Cards
When we first started brainstorming content for our “Science of Search” month, I couldn’t stop thinking about the scientists that made these analyses and strategies possible. Without them, we’d just...
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Apartment Internet Marketing Conference Recap | SEO for Creatives
On Tuesday April 30th, I had the pleasure of presenting on Creative SEO at the 2013 Aim Conference. Given our experience in the multifamily industry, we are very familiar with creating compelling...
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Offering Us Everything, Preventing Us from Nothing: The Future of Search and...
The technology powering the devices we have used to connect, share and entertain ourselves over the last 10 years has been moving at lightning speed. The decade that saw the introduction of the smart...
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Maximizing Campaign Profitability at Thunder SEO
Back in February, we conducted a thorough internal time audit of how everyone at Thunder spent their on time on Thunder, clients, campaigns and nearly everything in-between. The goal was to determine...
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Founder’s Corner #3: Ask For Help
With the monthly newsletter deadline getting closer, I was sorting through several ideas for May’s Founder’s Post. From thoughts on volunteering, to the impact of well-organized meetings, I was...
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Thunder Thoughts: How We Search
In case you haven’t noticed, the theme for our blog last month was “Science of Search.” Throughout April, we explored marketing opportunities with Facebook Open Graph, defined big data and showed how...
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It’s Magic! Automating Your Reports With Google’s API
If you work in the search marketing industry, you have to prove to your clients that they are getting results, and you don’t want the only metric to be rankings. However, that probably means there are...
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Measuring What Matters: What’s the Real ROI of Social Media?
Social media is still grossly misunderstood by marketers and executives. I believe we’ve all seen wide variations in how well a company understands the impact of social media on their marketing and,...
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Evaluating Campaign Success with UTM Parameters
In a world full of endless data and information, it’s sometimes difficult to wrap our heads around measuring what matters. Clearly, Albert was onto something. Image: The Lepolas For a free tool,...
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Reporting Made Easy: Use Google Sites For Awesome Impact
If you send reports to your clients, you’ve probably gotten the question: Do you have a report that shows the most important metrics for campaign progress? Likewise, if you use Google Analytics, then...
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Founder’s Corner #4: Standing on the Shoulders of Giants
This month, we’re trying out video for my Founder’s Corner post. We figured it’s such an important topic that we should use an equally compelling medium. So what’s this month’s Founder’s Corner all...
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Link Prospecting 101: A Beginner’s Guide
Recent updates to Google’s search algorithm have made high-quality links more valuable than ever, and have reduced the significance of low-quality links. As a result, outreach and link building have...
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4 Simple Steps to Better Link Building Outreach
Everyone wants to feel important and popular, and the digital world is no different. Marketers work hard to create awareness, drive traffic to websites, engage with customers, and reach out new...
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3 Content-Powered Link Building Opportunities
This month, as we discuss link building on the Thunder Blog, I started thinking about the role content plays in the process of attracting inbound links. Without compelling content, you’re kinda up...
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When Link Building Goes Wrong, and Then Right
You devoured the beginner’s guide to prospecting for link building. You even did your homework, reading up on all the latest dos and don’ts of proper link building. You took it step by step – taking...
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5 Takeaways from Interactive Day San Diego 2013
Days don’t get much more beautiful than June 21st, 2013 was in sunny San Diego, where advertising and marketing professionals converged on the Bayfront Hilton for Interactive Day 2013. Attendees took...
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San Diego Interactive Marketing Meetup: Content Marketing vs. Content Strategy
A couple of weeks ago, we hosted our first official San Diego Interactive Marketing Meetup! Loyal Thunder fans might remember our previous Meetup, the San Diego SEO Meetup, which we’ve blogged about...
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